Outbound that works. Pay only for meetings held.
Done-for-you cold email for B2B SaaS companies and agencies. We build the list, write the copy, send, and handle every reply. You take the meetings.
$0 retainer · $750 setup · $250 per held meeting
$0
monthly retainer
We only earn when you meet buyers.
$250
per held meeting
No-shows don't bill. Ever.
2–3 wks
kickoff to first sends
Honest ramp — no burned domains, no magic.
Most outbound is broken. Here's why.
AI SDR tools
Autonomous “AI SDRs” blast generic slop at scale. Churn is public, reviews are brutal, and your domain reputation pays the price.
Retainer agencies
$3–5K a month whether meetings happen or not. Their incentive is the invoice, not your calendar.
Doing it in-house
Deliverability, lists, copy, replies — a full-time job stapled onto someone's real job. It slips within a month.
How it works
01 · Week 0
Kickoff
Your ICP, your offer, and what counts as a qualified meeting — agreed in writing before anything sends.
02 · Weeks 1–2
Build
Sending infrastructure on your cards (you own it), verified prospect lists, and copy angles written for replies.
03 · Weeks 2–3
Launch
Careful ramp. We watch bounces and replies daily — and a human answers every single response.
04 · Weeks 3–5
Meetings
Qualified meetings land on your calendar with briefing notes. You pay per meeting held. That's it.
Everything handled.
Sending infrastructure
Domains, inboxes, DNS, warmup — built on your accounts so you own every piece of it.
List building & verification
Hand-checked ICP lists, verified before a single send.
Copy that gets replies
Plain-text, specific, written per angle — not templates.
Reply handling by a human
Every response read and answered by a person, fast.
Booking & reminders
Meetings booked straight to your calendar, with reminder flows that protect show-rates.
Weekly reporting
Sends, replies, meetings — the numbers, weekly, no vanity metrics.
Pricing you can read without a sales call.
Most agencies hide pricing behind a quote. Ours is the whole pitch, so here it is.
$750
one-time setup
Covers kickoff, infrastructure build, list research, and copy. Paid once, on the call.
~$250–400/mo
infrastructure, at cost
Domains and inboxes billed directly to your card. You own all of it — keep everything if we ever part ways.
$250
per held meeting
A qualified decision-maker, on your calendar, who showed up. No-shows don't bill.
Why not an AI SDR? Why not a retainer agency?
| Outboundwell | AI SDR tools | Retainer agency | |
|---|---|---|---|
| Monthly retainer | $0 | $1–3K+ SaaS fee | $3–5K+ |
| Who writes & replies | A human, backed by AI ops | A bot, unsupervised | A junior account manager |
| Your infra owned by you | Yes — on your cards | No | Rarely |
| When they get paid | When a meeting is held | Every month, regardless | Every month, regardless |
We eat our own cooking.
Outboundwell books its own clients with the exact system you're buying — same infrastructure, same playbooks, run by the founder, not an account manager. Ask us to show you our own campaigns on the call.
— The Founder, Outboundwell
Questions, answered straight.
What counts as a held meeting?+
A meeting with a decision-maker who matches the ICP we agree on in writing at kickoff, and who actually attended. No-shows and reschedules only bill once the meeting happens. The definition lives in the contract, not in fine print.
Why is there a setup fee?+
The first two weeks are real work before any email sends: infrastructure, list building, and copy. $750 covers that once. Market-standard setup fees for this run $1,500–5,000 — ours is deliberately lower because the per-meeting model is where we earn.
What does the infrastructure cost, and who owns it?+
Roughly $250–400/mo for sending domains and inboxes, billed directly to your card. You own every domain and inbox. If we ever part ways, you keep the entire system.
How fast do meetings show up?+
Honest answer: weeks 3–5. New sending domains need warmup before real volume — anyone promising meetings in week one is burning a domain to do it. First sends go out around week 2–3, replies follow, meetings land from week 3 on.
Am I locked into a contract?+
Month-to-month with 7 days' notice. There is a contract — it protects both sides and defines what a qualified meeting is — but there's no annual lock-in.
What if the meetings don't come?+
Then we don't get paid — that's the point of the model. You'd be out the setup fee and infra costs, which together are less than most agencies' first month's retainer.
Ready for a calendar with buyers on it?
20 minutes. We'll tell you honestly whether your offer will work on cold email — even if the answer is no.